On the 14th of April 2014, the terrorist group Boko Haram kidnapped nearly 300 girls from a Nigerian government school. Boko Haram is a militant group terrorizing the people of Nigeria through different forms of attacks including bombings and kidnappings. These girls were taken to prevent them from receiving an education. It took the media far too long to share this story.
The girls then hit social media, from Facebook to Twitter, Tumblr, and Instagram. Within 48 hours some of the photos were viewed over 5,000 times.
While the girls created great awareness, more importantly, they were asking, “What can we do next?” “What action can we take to help?”
Two weeks after the event, media attention was minimal.
The lack of awareness motivated the Girls Empowerment Group on our Arusha Campus to take action. The girls got together to make signs and posters with messages such as ‘Humans are NOT Property,’ ‘Girls are NOT for sale,’ and ‘#BringBackOurGirls.’